Together with the AFL, we’re celebrating cultural diversity and building better neighbourhoods through
Aussie Rules football.
We aim to help players and participants involved in grassroots footy to share their culture and be part of
a sport that welcomes and encourages new communities to the game.
ITS ON FOR YOU AND 3 MATES
WIN SEATS ON THE SAMSUNG SLIDELINER*
Enter now at http://www.SamsungSlideLiner.com
Terms and Conditions:
1.Promotion starts 12am 14/07/14 and ends 11:59pm (AEST) 30/09/14 2.Each draw conducted at 11am (AEST) at
Suite 3, Erina Plaza, 210 Central Coast Highway, Erina, NSW 2250: (a) 1st Match Draw: 04/08/14; (b) 2nd
Match Draw: 25/08/14; (c) 3rd Match Draw: 07/10/14. Winners notified within 2 business days and names
published on http://www.samsungslideliner.com.au. 3.Each Draw’s major prize is: (a) 4 return economy airfares to
city of Match from winner’s nearest major Australian city of ADEL, BNE, CAN, DRW, HOB, MEL, PER or SYD
(excl. city of Match); (b) 1 night accommodation; (c) 4 seats in Samsung Slideliner; (d) return transfers
from accommodation to Match; (e) “meet and greet” with selected Wallabies and stadium tour; (f) 4 Wallabies
rain jackets; and (g) lunch for 4 with Nathan Sharpe (subject to availability). Each major prize valued up
to $6,160.00. 4.Runner up prizes available. Total prize pool valued up to $140,275.00. 5. Full terms and
conditions at http://www.samsung.com.au/promotions 6. “Promoter” is Samsung Electronics Australia Pty Ltd
ABN 63 002 915 648 of 8 Parkview Drive, Homebush Bay, NSW 2127. Permits: Permits: NSW Permit No.
LTPS/14/04833. VIC Permit No. 14/4476. ACT Permit No. TP14/02128. SA Permit No. T14/1097
The Truth About Money in Music’ is the first project in the #JDFutureLegends series that shares a raw,
honest and no holds barred look at life in music for artists including The Cairos, James Tidswell from
Violent Soho, Kate Miller-Heidke, Remi and KLP.
To be part of the story and…Explore. More. Music, visit #JDFutureLegends or music.jackdaniels.com.
Play on. Drink responsibly.
Anthony Puharich a 5th generation Australian butcher meets with Lachlan Graham, an Australian beef and lamb
producer and proprietor of Argyle Prestige Meats to find out how meat is graded using the the Meat
Standards Australia system.
It all began in 1996 when the Australian industry embarked on one of the largest consumer research projects
in history. Over 100,000 people tasted and rated almost 700,000 beef and lamb samples so we could
understand exactly what’s required to produce the great quality meat. From this research we developed the
Meat Standards Australia system.
The research told us that the most important factors to take into consideration were meat colour, PH or
acidity, marbling, fat coverage, weight and age of the animal. It also covered other things like breed,
nutrition and how well the animals are raised and handled because stressed animals result in dark, tough
Everyone involved with the MSA program, from the farmer to where you buy your quality meat is licensed,
accredited and audited to make sure the integrity of the MSA symbol stays true and all our hard work pays
So as you can see it’s the years of research and thousands of dedicated people across the entire industry
working together to make sure you can choose the best cuts of beef and lamb and cook them the right way.
That’s why you should always look for the MSA symbol to enjoy great tasting beef and lamb meals every time.
Lachlan Graham, an Australian beef and lamb producer and proprietor of Argyle Prestige Meats explains to
Anthony Puharich how beef and lamb is produced on the farm.
Australian farmers have responded to the changing requirements of the market by adopting a sustainable
approach to all aspects of farming; this is where the MSA grading system begins. That beautiful, juicy
steak on your plate can only happen if producers get things right on the farm first.
All breeds of sheep and cattle are eligible for MSA grading, and grazing animals on high quality feed
maximizes their growth rates which impact marbling and fat coverage, critical if you want a juicy, tender
How farmer treat their animals is super important. Cattle or sheep with high stress levels can lead to
dark, tough meat which won’t make the MSA grade, so keeping them calm and happy is essential. That’s why
farmers keep them in the same mob and move them as quietly as possible. Under MSA farmers have to meet
super strict guidelines relating to how their livestock are handled and transported. The MSA system also
provides producers with feedback and training to ensure they continue to produce the highest quality beef
and lamb every time.
As you can see, it’s the pride and commitment from Aussie farmers like Lachlan and his family combined with
the integrity of the MSA supply chain that produces the best beef and lamb in the world. So when you see
that MSA symbol, you know everyone has given it their all to make sure you get the best meal money can buy!
Anthony Puharich is a 5th generation Australian Butcher and proprietor of Victor Churchill Butchery, Vic’s
Meats and askthebutcher.com.au; he works with the world’s best quality meat every day and he love’s what he
does. Here he explains how the Meat Standards Australia system produces the best beef and lamb in the
The Australian beef and lamb industries are critical to our nation’s prosperity. They directly employ over
200,000 Australians who work hard to produce the best beef and lamb in the world.
That’s why in 1996 our industry embarked on one of the largest consumer research projects in history. Over
100,000 people tasted and rated almost 700,000 beef and lamb samples so we could understand exactly what’s
required to produce great quality meat. From this research we developed the Meat Standards Australia
So when you see the MSA symbol on a cut of beef or lamb you know that everyone from the farmer to the
butcher or the chef has worked tirelessly to make sure you always get the best quality money can buy.
That’s how MSA takes the guesswork out of buying Australia’s best beef and lamb.
Join 5th generation Australian butcher Anthony Puharich as he explains how the Meat Standards Australian
grading system helps you to buy and cook quality beef and lamb.
Years of experience have helped Anthony become an excellent judge of beef and lamb quality, thankfully the
job of identifying tender, juicy beef and lamb cuts has been done for you by the Meat Standards Australia
Through a detailed understanding of all aspects of beef and lamb production from farming, processing and
butchery the Meat Standards Australia grading system is able to identify the very best cuts of beef and
lamb across the country.
As a consumer, the Meat Standards Australia symbol is your visual guide to the tastiest, juiciest, most
tender cuts in the world. MSA takes an extra step and recommends the best way to cook each cut as well
because it’s not just about making it easy to choose the best quality meat — it’s about helping you put a
delicious meal on the table.
So look for the MSA symbol when you’re buying beef and lamb because choosing a tender, tasty cut and
cooking a great meal has never been so easy!