Meat Standards Australia (MSA) helps you choose tender, juicy beef and lamb

Join 5th generation Australian butcher Anthony Puharich as he explains how the Meat Standards Australian
grading system helps you to buy and cook quality beef and lamb.
Years of experience have helped Anthony become an excellent judge of beef and lamb quality, thankfully the
job of identifying tender, juicy beef and lamb cuts has been done for you by the Meat Standards Australia
grading system.
Through a detailed understanding of all aspects of beef and lamb production from farming, processing and
butchery the Meat Standards Australia grading system is able to identify the very best cuts of beef and
lamb across the country.

As a consumer, the Meat Standards Australia symbol is your visual guide to the tastiest, juiciest, most
tender cuts in the world. MSA takes an extra step and recommends the best way to cook each cut as well
because it’s not just about making it easy to choose the best quality meat — it’s about helping you put a
delicious meal on the table.

So look for the MSA symbol when you’re buying beef and lamb because choosing a tender, tasty cut and
cooking a great meal has never been so easy!


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