Archive | May 2015

Isla for ING DIRECT Australia – Shout out



Isla for ING DIRECT Australia – Shout out

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Beef and the Reef Q&A with Reidy from Bondi Rescue | #GoodMeat



Reidy from Bondi Rescue answers some of your questions about his #GoodMeat journey to discover what graziers in the Fitzroy Basin are doing to minimise the impact of beef production on the Fitzroy River and the Great Barrier Reef.
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Bondi Rescue’s ‘Reidy’ travelled hundreds of kilometres from Sydney to the Great Barrier Reef to talk to experts and farmers in Queensland’s Fitzroy Basin on his #GoodMeat journey to discover how Aussie cattle farmers are working to protect our precious waterways. Today he answers some of the best #GoodMeat questions that you asked on Target 100’s Facebook and Twitter pages about his journey.

QUESTION 1: Are most people in the catchment actively using these grazing practices to help the water systems?
ANSWER: According to the latest Reef Report Card from 2013, 30% of graziers across the entire Reef catchment area have adopted improved management practices. Specifically, in the Fitzroy Catchment, over 600 grazing businesses have participated in the Grazing BMP program to improve their practices.

QUESTION 2: Has there been a noticeable improvement to river/ reef as a result of these changes? Also wondering how the farmers benefit by implementing these systems?
ANSWER: The latest Reef Report Card from 2013 stated that improved land management practices resulted in water quality improvements and were a sign of progress towards the long-term goal that water entering the Reef has no detrimental impact on its health and resilience. Progress towards the sediment target was rated very good, with the estimated average sediment load reducing by 11 per cent. At the same time as improving water quality, these practices provide quality pastures for healthy and faster growing cattle with improved meat quality. So it’s a win-win for the environment and the farmer’s profitability.

QUESTION 3: Do you think these practices are something we should use Australia wide to protect all waterways? What was the most interesting part of the trip? Why no goggles?
ANSWER: The grazing practices used on Dave & Adele’s farm to protect water quality are applicable to all Australian waterways and landscapes. Matching livestock numbers to the land and maintaining ground cover are the two key practices to achieve good water quality.

For more information on the above questions, check out the Target 100 website: http://bit.ly/1IMbQVA

If you’ve got questions, remember to keep posting them on Target 100’s social channels, and we’ll try our best to answer your questions directly!

Revisit Andrew Ucles’ #GoodMeat Journey here: http://bit.ly/1MxaxNR
Revisit Bondi Harvest Guy Turland’s #GoodMeat Journey here: http://bit.ly/1zbXvzr

Check out Bondi Rescue YouTube Channel: https://www.youtube.com/user/BondiRescue

ASICS: Development of the Wallabies World Cup 2015 Jersey



Go behind the scenes as the Wallabies collaborate with the ASICS Institute of Sport Science (ISS) to test and develop the Wallabies Rugby World Cup 2015 kit.

Wippa stitches up Fitzy on live TV in LA



Wippa decided to turn the tables on Stitchy Fitzy and get him a beauty in LA.

Wippa prepped Fitzy for a television appearance on KTLA Morning News with Sam Rubin. Fitzy was expecting a quick chat but instead he was thrown into a probing interview about his time with Miranda Kerr and his relationship with Hugh Jackman thanks to Wippa’s scripted questions.

How Cattle Farmers are protecting the Great Barrier Reef | #GoodMeat



Join ‘Reidy’ from Bondi Rescue as he explores some of the ways Australian cattle farmers are minimising their impact on the Great Barrier Reef .
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Andrew “Reidy” Reid from Bondi Rescue takes us on a journey to discover how cattle farmers are looking after the health of Australian waterways.

QUESTION: How can a farmer hundreds of kilometres from the nearest ocean have an impact on the health of the ocean?

ANSWER: Heavy rainfall can wash away topsoil and other contaminants from grazing land and into waterways, generating potentially harmful consequences for fragile ecosystems such as The Great Barrier Reef. By carefully managing their land and herds cattle farmers are reducing soil runoff and minimising impacts on the Reef.

The Great Barrier Reef is an example of a precious ecosystem that is collectively being looked after by farmers, industry and government. They are continually investing in research, development and extension programs to assist farmers in the best management of their land to improve pasture cover throughout the year and keep soil out of the reef.

Healthy soils and ground cover can contribute to our land and environment by:
1. Reducing water run-off and erosion which in turn protects sensitive ecosystems like the Great Barrier Reef,
2. Capturing nutrients and retaining moisture which are key to pasture growth,
3. Storing large volumes of carbon dioxide, removing it from the atmosphere,
4. Helping trees and other plant species grow, providing shelter and habitats for native animals
Find out more on how the Aussie beef industry is improving the health of the Great Barrier Reef here: http://bit.ly/1IMbQVA

Revisit #GoodMeat Series 1 about animal welfare on cattle feedlots: http://www.target100.com.au/Hungry-for-Info/Good-Meat/Carbon-Footprint-of-Aussie-Beef

Revisit #GoodMeat Series 2 about the carbon footprint of Aussie beef:
http://www.target100.com.au/Hungry-for-Info/Good-Meat/Carbon-Footprint-of-Aussie-Beef

Check out Bondi Rescue YouTube Channel: https://www.youtube.com/user/BondiRescue

Ice destroys lives – 45 sec commercial


The National Drugs Campaign, Ice destroys lives, aims to contribute to a reduction in the uptake of ice among young Australians, by raising awareness of the harms associated with ice use.

Rissoles by the Reef with Reidy from Bondi Rescue | #GoodMeat


Reidy from Bondi Rescue serves up some delicious Aussie beef rissoles by the Great Barrier Reef.
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Reidy takes a break from his usual lifeguard duties to show us how to cook rissoles with Aussie prime beef mince on the BBQ. Accompanied with a delicious salad, see how Reidy puts together his signature dish right by the Great Barrier Reef.

Find out more on how the Aussie beef industry is improving the health of the Great Barrier Reef here:http://bit.ly/1IMbQVA
Revisit #GoodMeat Series 2 about the carbon footprint of Aussie beef: http://bit.ly/1zbXvzr

Check out Bondi Rescue YouTube Channel: https://www.youtube.com/user/BondiRescue